Optimise Every Message Route
Intelligent route configuration across countries and operators — with automatic failover, quality thresholds, and real-time switching that keeps your messages moving even when individual carriers degrade.
Granular Control at Every Level
Route management goes from broad country-level preferences down to operator-specific routing — with automatic quality enforcement throughout.
Country-Level Routing
Configure primary and backup routes at the country level. Set preferred carriers for each destination and define the priority order in which routes are attempted.
- Primary route selection per country
- Backup route hierarchy
- Route priority ordering
- Country-wide failover configuration
Operator-Level Preferences
Go deeper than country-level with operator-specific routing — configure different routes for Vodafone, EE, O2, and other networks within the same country.
- Per-MNC routing configuration
- Operator-specific carrier preferences
- Network portability handling
- Operator route performance tracking
Failover Rules
Define the conditions under which traffic automatically shifts to backup routes — delivery rate thresholds, latency limits, or error rate triggers.
- Delivery rate failover threshold
- Latency-based failover
- Error rate triggers
- Configurable recovery conditions
Quality Thresholds
Set minimum quality thresholds for each route. Routes that fall below threshold are automatically paused and replaced until quality recovers.
- Minimum delivery rate floors
- Maximum latency thresholds
- Automatic route pausing
- Quality recovery monitoring
Blacklist & Whitelist
Maintain blacklists of routes or carriers to exclude, and whitelists of approved routes for specific traffic types. Particularly useful for OTP and compliance-sensitive traffic.
- Route blacklist management
- Carrier whitelist for OTP
- Traffic-type route restrictions
- Compliance-driven route controls
Real-Time Route Switching
Route changes take effect immediately — no restart, no delay. Switch primary routes, adjust priorities, or activate backup routes in real time without service interruption.
- Instant route activation
- Zero-downtime route changes
- Live traffic migration
- Real-time configuration updates
Decisions Made in Milliseconds
For each message submitted, the routing engine evaluates your configured preferences alongside live route performance data — and selects the best available path in under a millisecond.
Route quality is monitored continuously. When delivery rates fall or latency rises above your defined thresholds, failover is automatic — traffic shifts to the next available route without any manual intervention and without losing messages in flight.
- Sub-millisecond route selection per message
- Continuous quality monitoring across all routes
- Automatic failover on threshold breach
- Traffic migration without message loss
- Route recovery detection and reinstatement
- Full event log for every route change
Need Custom Routing for Your Traffic?.
Our routing team will configure the optimal route hierarchy for your destinations, traffic types, and quality requirements.