Partners

Partner with SBS TELECOM

SBS TELECOM’s partner programme is for companies that want to sell enterprise-grade SMS under their own brand, or introduce clients to SBS TELECOM and share in the revenue. Our partners range from telecom operators and SMS resellers to software houses, agencies and system integrators.

The White-Label Reseller Platform

Resellers run their business on the same platform we use ourselves. You get your own branded portal to sign up clients, set prices, manage credit and support your clients’ traffic, while SBS TELECOM carries the messages over our direct carrier connections.

Your brand, end to end

• Your logo and favicon, uploaded straight from your computer, with your colours and a light or dark theme.
• Your own login page, with your headline and text, plus links to your own terms, privacy policy and support pages.
• Your sender name on client e-mails, so notifications reach your clients from your brand.
• No SBS TELECOM branding anywhere your clients look.

Your own domain, live in minutes

• Instant subdomain: claim yourbrand.portal.sbstelecom.net and it goes live straight away, with a free SSL certificate and no DNS work.
• Your own domain: point a domain such as sms.yourcompany.com at us and verify it with one DNS record. The platform sets it up and issues the SSL certificate automatically.
• Fully self-service: add, verify and switch domains yourself, with no support ticket needed.

Your prices, your margin

• Build your own tariffs from your wholesale rates with a mark-up, copy an existing tariff, or start from a blank sheet.
• Edit any price, adjust a whole tariff or a single country by a percentage, or import a complete rate sheet. You get a preview before anything changes.
• Margin safeguards: mark-ups always round up, and any route priced at or below your cost is flagged.
• A tariff per client, so each client can have their own prices.

Billing that works the way you do

• Two-tier billing: each message charges your client your retail price and charges you the wholesale price, in one step. Your margin is recorded message by message.
• Credit allocation: or keep it simple. Move credit from your balance to a client’s, and take it back whenever you need to.
• Low-balance alerts for you and your clients, so traffic never stops unexpectedly.
• Statements and margin reports by client, country and period.

Everything your clients need

• Sign up clients in one step: the account, login, connection and tariff are created together, and the whole step is cancelled if any part fails.
• A full client portal: single and bulk sending, campaigns, contact lists, scheduling, delivery reports and usage.
• HTTP API and SMPP connections for clients who send from their own software.

See every message your clients send

• Message-by-message delivery reports for all your clients, or drill into a single client, with search, filters, a full delivery timeline and CSV export.
• Delivery rate per client and breakdowns by country, network and status.
• Revenue, cost and margin shown on every message, so you know exactly what each client earns you.

Secure and accountable

• Team access with roles: add colleagues as owners or members, with two-factor authentication.
• A complete audit log: every change in your reseller account is recorded with who made it, when, and from which IP address.
• Strict separation: your clients, prices and reports are visible only to you.

Why partner with SBS TELECOM

• A UK-registered wholesale SMS aggregator with 20 years of enterprise telecom experience.
• Direct carrier connections with coverage in 190+ countries.
• One platform for everything: routing, delivery reports, billing and branding work together, with nothing to bolt on.
• Talk to us directly by e-mail or WhatsApp.

How to become a partner