Built Exactly to Your Requirements
When standard solutions are not sufficient, our engineering team builds bespoke SMS and telecom solutions designed around your specific technical, operational, and compliance requirements.
How We Build Custom Solutions
Every custom solution follows a structured four-phase process that ensures we understand your requirements fully before building anything.
Discovery
We begin with a detailed discovery engagement to understand your requirements — existing infrastructure, pain points, technical constraints, compliance obligations, and the outcomes you need to achieve. No assumptions, no off-the-shelf thinking.
Design
Our engineering team designs a solution architecture tailored to your requirements. This includes routing topology, integration patterns, protocol choices, and a delivery plan. You review and validate the design before any build begins.
Build
We build and configure the solution in a staging environment, with your team involved in testing and validation at each milestone. Transparent progress tracking means you always know where the project stands.
Deploy
Production deployment is managed by our team with a structured go-live process. We remain engaged post-deployment during the hypercare period to ensure the solution performs as designed and any issues are resolved immediately.
Types of Custom Solutions We Build
From routing configuration to private cloud deployment, our engineering team has delivered custom solutions across a wide range of technical and commercial requirements.
Custom Routing Configurations
Bespoke routing logic for specific markets, message types, or quality requirements — including private route tables, carrier-specific preferences, and custom failover trees.
Bespoke Integrations
Custom API adaptors, middleware, and integration layers connecting our platform to your existing CRM, ERP, marketing automation, or authentication systems.
Unique Numbering Configurations
Non-standard numbering arrangements including shared shortcodes, dedicated longcodes, virtual mobile numbers (VMNs), and custom sender ID policies for specific markets.
Custom Compliance Frameworks
Messaging solutions designed around specific regulatory requirements — data residency, message content filtering, consent management, and regulatory reporting.
Private Cloud Deployments
Isolated platform deployments in your own cloud environment or on-premises infrastructure, where shared cloud infrastructure is not permissible for your use case.
Custom Solutions — FAQs
What makes a requirement suitable for a custom solution?
A requirement is suitable for a custom solution when standard platform configurations cannot meet it. This might be because of unique routing logic, a specific regulatory compliance need, an unusual integration requirement, a non-standard numbering configuration, or a technical architecture that does not align with standard API or SMPP integration patterns. If you are unsure whether your requirement needs a custom solution, speak with our team — we will be honest about whether a standard approach can meet your needs.
How long does a custom solution typically take to build?
Timeline depends entirely on complexity. Simple custom integrations or routing configurations can be delivered in days. More complex solutions involving bespoke integration middleware, custom compliance frameworks, or private cloud deployments typically take four to twelve weeks from discovery to production. We provide a detailed project timeline during the design phase so you can plan accordingly.
Is there a minimum spend for custom solutions?
Custom engineering work involves dedicated resource from our team and is priced accordingly. There is no fixed minimum, but we do assess feasibility and commercial viability before committing to a build. For straightforward customisations, the cost is often lower than customers expect. Contact our team to discuss your requirements and we will provide an honest assessment of scope and cost.
Can custom solutions be productised for resale?
Yes. If you are building a solution that you intend to resell to your own customers — for example, a vertically-specific messaging platform — we can discuss commercial arrangements that support productisation, including white-labelling, volume pricing, and joint go-to-market arrangements. This is common among system integrators and software vendors who embed our capability within their own product offerings.
What happens after a custom solution is deployed?
Post-deployment, your custom solution is supported under a standard or enhanced support agreement depending on complexity. The dedicated engineering team who built your solution remains available for the hypercare period and for any future modification requirements. Ongoing operational support is handled by our technical support team with documented escalation to engineering for complex issues.
Have a Requirement That Needs a Custom Approach?.
Tell us what you need. Our engineering team will assess feasibility, propose an approach, and tell you honestly whether a custom solution or a standard configuration best meets your requirements.