One Platform. Every Channel.
Unified messaging across SMS, voice, and emerging channels — managed through a single API, a single dashboard, and a single commercial relationship. Reach every recipient, regardless of which channel is available.
SMS as the Foundation
SMS remains the most universally accessible messaging channel on the planet — it works on every mobile device, requires no app installation, and delivers to 190+ countries without the dependency on data connectivity that newer channels require. As the foundation of any omnichannel strategy, SMS provides the guaranteed fallback that makes everything else possible.
Our SMS infrastructure is built for enterprise reliability, with direct Tier-1 carrier connections, intelligent routing, and real-time delivery confirmation. Whether you are sending transactional alerts, authentication codes, or marketing notifications, SMS provides the baseline delivery guarantee that your omnichannel strategy can depend on. When newer channels are unavailable or undelivered, SMS is always there.
Discuss RequirementsKey Capabilities
- Universal reach — every mobile device in 190+ countries
- No app, no data connection required
- Tier-1 carrier routes for maximum reliability
- Transactional, OTP, and promotional traffic
- Real-time delivery receipts
- Long SMS and Unicode character support
- Sender ID management and local numbers
- Channel fallback origin point
Voice & Fallback Channels
Critical communications cannot rely on a single channel. Our omnichannel platform implements intelligent fallback logic — when an SMS fails to deliver within a defined window, the platform automatically escalates to a voice call, spoken notification, or alternative channel. Your message reaches the recipient regardless of which channel is available.
Fallback rules are fully configurable per use case. For OTP delivery, you might escalate to voice after 10 seconds of SMS non-delivery. For appointment reminders, you might try SMS first, then voice, then email. The fallback engine tracks delivery status across all channels and stops escalation the moment any channel confirms delivery, preventing duplicate notifications.
Discuss RequirementsKey Capabilities
- Automatic SMS-to-voice fallback
- Configurable fallback timing and rules
- Cross-channel delivery deduplication
- Text-to-speech voice fallback delivery
- Email as tertiary fallback channel
- Per-use-case escalation policies
- Channel performance reporting
- Fallback event logging and audit trail
Unified API & Reporting
Managing multiple messaging channels should not mean managing multiple integrations, multiple dashboards, and multiple supplier relationships. Our unified API abstracts all channels behind a single, consistent interface — send SMS, trigger voice, manage templates, and receive delivery confirmations through one endpoint set.
Unified reporting consolidates delivery data across every channel into a single analytics view, giving your operations team the complete picture of message performance without switching between systems. Usage, costs, delivery rates, and channel breakdowns are all available in real time. A single commercial relationship covers all channels, simplifying procurement, billing, and support.
Discuss RequirementsKey Capabilities
- Single REST API for all channels
- Consistent request/response format
- Unified webhook delivery notifications
- Cross-channel analytics dashboard
- Per-channel cost and volume reporting
- Single commercial and billing relationship
- Centralised API key management
- One technical support contact for all channels
Omnichannel Messaging — FAQs
What is omnichannel messaging and why does it matter?
Omnichannel messaging means communicating with recipients across multiple channels — SMS, voice, RCS, and others — in a coordinated way from a single platform. It matters because no single channel delivers 100% of the time to 100% of your audience. Omnichannel strategies maximise the probability that every critical message reaches its recipient, by automatically escalating through available channels when the preferred channel fails.
How does channel fallback work in practice?
You configure a fallback policy for each message type or campaign. For example: send SMS first, wait 15 seconds for a delivery receipt, and if none arrives, trigger a voice call with a text-to-speech version of the message. The platform manages all of this automatically — your application makes a single API call, and the platform handles channel selection, fallback timing, and delivery confirmation reporting.
Does omnichannel messaging cost more than single-channel SMS?
You only pay for channels that are used. If SMS delivers successfully, no voice call is made. The incremental cost of failed SMS messages triggering voice fallback is typically small relative to the value of ensuring critical messages — like OTP codes or payment notifications — are delivered. We provide transparent pricing for each channel and can help you model the cost impact of different fallback configurations.
Which channels does your platform currently support?
Our platform currently supports SMS (including OTP and transactional), voice (text-to-speech and voice OTP), and is expanding to include RCS and additional messaging channels. All channels are accessible through the same unified API, so adding a new channel to your integration requires minimal development effort.
Can I use the omnichannel platform for marketing as well as transactional messages?
Yes. The platform supports both transactional (one-to-one, triggered by user actions) and bulk marketing (one-to-many, campaign-driven) messaging across channels. Different channels have different regulatory frameworks for marketing use — particularly voice — and we guide customers through the compliance requirements for each market and channel combination.
Build a Communications Strategy That Never Fails to Deliver.
Our solutions team will design an omnichannel messaging architecture tailored to your delivery requirements, channels, and global footprint.