SMS That Drives Sales and Retention
From order confirmation to abandoned cart recovery, SMS is the highest-converting communication channel available to online retailers. Real-time delivery, 98% open rates, and global reach.
Order & Delivery Notifications
Customers expect to be kept informed at every stage of their order journey. An order confirmation reassures them their purchase went through. A dispatch alert builds anticipation. A delivery ETA reduces missed deliveries and customer service calls. Our API-triggered SMS platform fires the right message at the right moment — instantly, automatically, every time.
Delivery notifications reduce missed delivery rates and the customer service overhead associated with "where is my order" enquiries. Real-time delivery receipts confirm every message was received, and personalised content including order numbers, tracking links, and delivery windows give customers everything they need in a single SMS.
Discuss RequirementsKey Capabilities
- API-triggered sends from your OMS or WMS
- Real-time delivery with receipt confirmation
- Personalised order number and tracking link
- Delivery window and ETA messaging
- International delivery coverage
- Retry logic for failed delivery attempts
- Webhook callbacks for delivery status updates
- High-concurrency burst for flash sale periods
Promotional Campaigns
SMS marketing achieves open rates that email simply cannot match — and for time-sensitive promotions like flash sales and abandoned cart recovery, that difference translates directly to revenue. Our promotional SMS platform gives eCommerce businesses the tools to run targeted, compliant campaigns with real-time performance tracking.
Abandoned cart SMS is one of the highest-ROI interventions available to online retailers. Reaching a customer within an hour of cart abandonment — with a personalised reminder and optional incentive — consistently outperforms email recovery sequences. Our scheduling engine lets you configure multi-step abandon flows and time-based triggers automatically.
Discuss RequirementsKey Capabilities
- Campaign scheduling and time-zone delivery
- Abandoned cart automation workflows
- Audience segmentation and list management
- Personalisation with dynamic merge fields
- Opt-out management and suppression lists
- Click-through tracking with link shortening
- A/B testing for message content
- Real-time campaign performance reporting
Customer Authentication
Account security is critical for eCommerce businesses handling payment data and personal information. SMS-based two-factor authentication for account creation, login, and payment authorisation adds a layer of security that protects customers and reduces fraud losses. Our OTP infrastructure delivers verification codes in sub-second timeframes on priority Tier-1 routes.
With sub-second delivery and automatic retry logic, our OTP platform ensures customers complete authentication flows without frustration — reducing drop-off at the verification step. Multi-country support means international shoppers receive codes just as reliably as domestic customers.
Discuss RequirementsKey Capabilities
- Priority Tier-1 routing for sub-second delivery
- Automatic retry logic on failed sends
- Configurable code expiry settings
- High international coverage (190+ countries)
- Webhook integration for status callbacks
- Audit trail per authentication event
- Rate limiting to prevent OTP abuse
- Unicode support for international customers
Built for Online Commerce
Whether you run a direct-to-consumer store, a marketplace, or a subscription service, SBS TELECOM provides the SMS infrastructure to keep customers informed and coming back.
eCommerce SMS — FAQs
Can I send SMS order notifications from my eCommerce platform?
Yes. SBS TELECOM provides a REST API that integrates with any eCommerce platform — including Shopify, Magento, WooCommerce, and custom-built platforms. Order confirmation, dispatch, and delivery messages can be triggered automatically from your order management system via a simple API call. We also support SMPP for high-volume platforms requiring direct protocol connectivity.
How does abandoned cart SMS work?
Abandoned cart SMS works by triggering a message to a customer who has added items to their cart but not completed checkout — typically after a set delay of 30 to 60 minutes. The message includes a personalised reminder with the cart contents and a direct link back to the checkout. Our platform supports configurable timing, personalisation, and opt-out management for these automated flows.
Is promotional SMS GDPR compliant?
Promotional SMS requires prior consent from recipients under UK GDPR and PECR. SBS TELECOM provides opt-out management tools so customers who reply STOP are automatically suppressed from future sends. We recommend working with your legal team to ensure your consent collection process meets the required standards. Our platform provides full opt-out audit logs for compliance evidence.
What open rates can I expect from eCommerce SMS?
SMS consistently achieves open rates of 95–98%, with the majority read within three minutes of delivery. Transactional messages like order confirmations typically see near-100% open rates. Promotional SMS campaigns — particularly time-sensitive flash sale alerts and abandoned cart messages — routinely outperform email equivalents by a significant margin in both open and conversion rates.
Can I send SMS to international customers?
Yes. SBS TELECOM provides coverage across 190+ countries and territories from a single account. Your international customers receive the same reliable, fast delivery as domestic customers. Our platform automatically applies the correct routing, regulatory compliance rules, and character encoding for each destination country, so you do not need to manage international routing configurations manually.
Start Sending eCommerce SMS.
Connect your store to our SMS infrastructure and start delivering order updates, promotional campaigns, and customer authentication messages today.