The Vision Behind SBS Telecom
With over two decades of experience in the telecommunications sector, Nalin has been the driving force behind SBS Telecom Limited since its inception. His vision was to bridge the gap between complex carrier protocols and enterprise messaging needs — building infrastructure that enterprises could trust without compromise.
Under his leadership, SBS has grown from a specialised routing provider into a UK-registered global aggregator known for its “Quality First” approach. Today, SBS connects over 800 operator networks and serves enterprises across more than 190 countries with Tier-1 direct carrier relationships.
In a world of automated bots, our greatest strength remains our human commitment to delivery and reliability.
— Nalin Buddhika Herath, Founder & Managing Director
Our Executive Pillars
To deliver carrier-grade reliability at global scale, SBS Telecom structures its leadership around three critical disciplines. Each pillar is directly accountable for a core promise we make to every client.
Technical Operations & Routing
Chief Technology Officer
Responsible for the stability of our SMPP gateways and the "Zero-Latency" promise of our LCR (Least Cost Routing) engine. Our technical leadership ensures that even during peak traffic at 1,000+ TPS, SBS remains 100% operational.
- SMPP Gateway Architecture
- LCR Engine & Failover Logic
- 99.9% Uptime SLA Oversight
- Platform Scalability Planning
Compliance & Global Regulation
Head of Regulatory Affairs
In an era of strict A2P regulations — from UK 10DLC to India's DLT framework — this team ensures SBS Telecom and its clients remain 100% compliant, protecting routes from spam classifications and regulatory blocks.
- A2P Compliance Monitoring
- GDPR & Data Protection
- Operator Regulation Tracking
- Client Route Protection
Client Success & Account Management
Director of Enterprise Relations
Leading a 24/7 global support team built on "Human-to-Human" principles. Every Tier-1 client has a dedicated account partner who monitors, optimises, and scales their routes — not a ticket queue.
- 24/7 Dedicated Support
- Enterprise Account Partners
- Route Optimisation Reviews
- SLA Performance Reporting
Our Guiding Principles
Every strategic decision at SBS Telecom is anchored to three principles that have defined us since 2004. These are not aspirational statements — they are operational mandates enforced at every level of the business.
About SBS TelecomLegacy of Reliability
We've been here since the early days of mobile messaging in 2004. We understand legacy protocols (SS7) and emerging channels (RCS, AI-driven SMS) equally well. Two decades of continuous uptime is not an accident — it's deliberate architecture.
Neutrality & Transparency
As an independent aggregator, our leadership always prioritises the best route for the client, not the most profitable one for SBS. We share route quality data openly and operate without hidden mark-ups or undisclosed routing tiers.
Security by Design
Our "Trust-by-Design" framework is overseen directly by the board. Every OTP and transactional message is protected by end-to-end encryption, GDPR-compliant data handling, and TLS 1.3 in transit — without exception.
A Message from the Board
At SBS Telecom, leadership isn’t just about managing a company; it’s about stewarding the critical communications of the world’s largest brands. We take that responsibility personally.— The Board, SBS Telecom Limited · Est. 2004