Expert Guides for SMS Success
Practical guides from the SBS TELECOM team covering everything from getting started to advanced technical integration, compliance, and campaign optimisation.
Getting Started with Bulk SMS
A practical guide to setting up and sending your first bulk SMS campaign. Covers account setup, sender ID configuration, message formatting, and how to read your first delivery report.
SMS OTP Best Practices
How to design a reliable OTP delivery flow for authentication and verification. Covers route selection, expiry windows, retry logic, fallback channels, and fraud prevention considerations.
SMPP vs HTTP API — Which to Choose
A technical comparison of SMPP and HTTP REST API for SMS integration. When to use each, throughput implications, connection management, and which suits your use case.
SMS Compliance Guide for UK Businesses
Navigate PECR, ICO guidance, and Ofcom regulations for business SMS in the UK. Covers consent requirements, opt-out obligations, sender ID rules, and data retention.
Improving SMS Delivery Rates
Practical steps to diagnose and improve SMS delivery rates. Covers route quality, DLR interpretation, number validation, content filtering triggers, and operator-specific considerations.
SMS Marketing ROI Guide
How to measure and improve the return on investment from SMS marketing campaigns. Covers attribution, benchmarking open and click rates, A/B testing, and building a business case for SMS.
More Guides in Development
Our technical and commercial teams are continually developing new guides on SMS integration, compliance, and performance optimisation. Contact us to request a specific topic.
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Our team can walk you through best practices, answer technical questions, and help you configure the right setup for your use case.