Build Your SMS Business on Our Infrastructure
Launch a fully branded SMS service without the infrastructure investment. White-label platform, wholesale pricing, and dedicated partner support — everything you need to build a profitable reseller business.
White-Label Platform
Our white-label platform allows you to resell SMS services under your own brand, with no reference to SBS TELECOM visible to your end customers. Your clients access a fully branded client portal at your own domain, seeing your logo, your colour scheme, and your company identity throughout every interaction.
The white-label configuration is comprehensive — from the login page to the invoice footer, every customer-facing touchpoint carries your brand. You retain full ownership of the customer relationship while we provide the infrastructure, routing, and technical operations that make your service work. This means you can go to market quickly with a professional, enterprise-grade SMS platform without the years of infrastructure investment it would normally require.
Discuss Reseller ProgrammeKey Capabilities
- Custom logo and brand identity throughout
- Your own domain for client portal access
- Custom colour scheme and visual styling
- Branded client portal and dashboards
- White-label email notifications and receipts
- Your branding on all client-facing reports
- No SBS TELECOM branding visible to your clients
- Rapid brand configuration and go-live
Wholesale Pricing & Margins
As a reseller, your profitability depends on the margin between your wholesale buy rate and your retail sell rate. We offer competitive wholesale pricing across all destinations, with volume-based tier structures that improve your margins as your business scales. Our pricing model is transparent — no hidden fees, no route quality surprises.
You set your own retail pricing independently. Our billing covers only your wholesale consumption, giving you complete flexibility to structure your own pricing strategy, promotional offers, and client contracts. Monthly consolidated billing simplifies your accounts payable, and detailed usage reports give you full visibility of consumption by client, destination, and message type.
Discuss Reseller ProgrammeKey Capabilities
- Competitive wholesale rates by destination
- Volume-based pricing tiers
- Monthly consolidated billing
- Per-client usage reporting
- Transparent pricing — no hidden fees
- Real-time balance and usage visibility
- Invoicing documentation for your accounts
- Margin improvement as volume scales
Partner Support & Onboarding
Building a reseller business requires more than just a platform — you need a partner who is invested in your success. Every SBS TELECOM reseller is assigned a dedicated account manager who understands your business model, your client base, and your growth ambitions. They are your escalation point for commercial and technical issues and your partner for business development.
Our technical support team is available 24/7 to resolve platform issues affecting you or your clients. We provide joint go-to-market support including marketing materials, case studies, and co-selling opportunities where appropriate. Onboarding is structured and rapid — most resellers are live and trading within days of signing, with full platform configuration and technical integration completed by our onboarding team.
Discuss Reseller ProgrammeKey Capabilities
- Dedicated account manager for your business
- 24/7 technical support access
- Structured onboarding and go-live process
- Marketing materials and partner resources
- Co-selling opportunities for enterprise deals
- Regular business review meetings
- Training on platform features and capabilities
- Joint GTM planning and support
Reseller Solutions — FAQs
What is a white-label SMS reseller?
A white-label SMS reseller purchases SMS capacity from a wholesale provider like SBS TELECOM and resells it to their own customers under their own brand. The end customer never sees the underlying infrastructure provider — they interact only with the reseller's brand. This model allows companies to offer professional SMS services without building their own telecom infrastructure.
How does sub-account management work?
As a reseller, you have a master account on our platform. Within that master account, you can create individual sub-accounts for each of your clients. Each sub-account has its own login credentials, API keys, usage limits, sender ID settings, and reporting. You manage all sub-accounts from your master account and can monitor aggregate and individual usage in real time.
Do I need technical expertise to run a reseller business?
Not necessarily. Our platform is designed to be operated by business users as well as technical teams. The web portal provides full account management, reporting, and client management capabilities without requiring any technical knowledge. For clients who want API access, our comprehensive documentation supports their integration. Our technical support team is available to assist both you and your clients with any technical questions.
How quickly can I get started as a reseller?
Most resellers are live and taking on clients within 2–5 business days of completing our onboarding process. This includes platform provisioning, white-label configuration, commercial agreement execution, and initial funding of your wholesale account. Our onboarding team guides you through every step and remains available for support throughout your first months of trading.
What commercial terms are available for resellers?
We offer flexible commercial arrangements for resellers including monthly credit terms for established businesses, prepaid credit for new entrants, and volume commitment agreements with enhanced pricing for businesses with predictable volume. Commercial terms are agreed during onboarding based on your business profile and projected volumes. Contact our partnerships team to discuss the arrangement best suited to your situation.
Ready to Build Your SMS Business?.
Speak with our partnerships team about wholesale pricing, white-label options, and what it takes to launch your own SMS service.