Acceptable Use Policy

Effective date: 1 January 2025

This Acceptable Use Policy (“AUP”) governs the use of SBS TELECOM services. By using our services, you agree to comply with this policy. Violation may result in immediate suspension of your account.

Permitted Uses

Transactional messages to recipients who have an existing relationship with your business
Marketing messages to recipients who have given explicit opt-in consent
Authentication and verification messages (OTP, 2FA)
Customer service and support communications
Operational alerts and notifications

Prohibited Uses

You must not use SBS TELECOM services to send:

Unsolicited commercial messages (spam) to recipients who have not opted in
Phishing, fraud, or deceptive messages of any kind
Messages promoting illegal products or services
Content that harasses, threatens, or intimidates recipients
Messages that impersonate other organisations or individuals
Content that violates applicable law in the sender or recipient country
Messages sent via SIM farms, grey routes, or other non-compliant methods

Your Responsibilities

Maintain valid consent records for all marketing recipients
Honour opt-out requests within 5 business days
Ensure all messages comply with applicable local law
Keep your account credentials secure

Reporting Abuse

Report any suspected misuse of SBS TELECOM services to abuse@sbstelecom.co.uk.